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Fluid Trademarks: The Risks and Rewards

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Davis Wright Tremain – Fluid trademarks are a good strategy to capture the attention of millennials, but certain steps should be taken Confident, self-expressive, diverse, technologically savvy, optimistic – just some of the adjectives commonly used to describe millennials, the newest generational cohort and the current apple of the marketing world’s eye. However, they are […]

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