New Zealand law firms don’t go into TV advertising in any big way – yet. But we all know the US ambulance chasers and others just love the “Better Call Saul” style of marketing.
And occasionally the TV ads transcend the awful and can entertain. Take the recent law firm ad featuring Mexican actor Danny Trejo, 71, who has appeared in a rather impressive commercial for LA law firm Bergener Mirejovsky, where the actor pledges his loyalty as a “paid baddass”.
Trejo recently generated support for a restaurant business vandalized by graffiti by “a punk”, as the actor described the vandal but is best known for his tough guy roles in movies like “Con Air”, “Heat” and of course his appearance in cult TV shows like “Breaking Bad” and “Sons of Anarchy”.
“If you need to take down a drug cartel on screen, hire Danny. But if you need to take down an insurance company in real life, hire Bergener Mirejovsky, attorneys licensed in California,” the law firm’s ad says.
It’s one of the better ones, rather like the Super Bowl commercial from Georgia lawyer Jamie Casino, which we’ve put here just for the enjoyment of it all.
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